Read Time: 3 Minutes 10 Seconds
Hey — Ritik here
In today’s edition:
Why traditional marketing is officially dead
How to sell in today’s attention economy
How to make people actually care about what you’re selling
Here’s the truth:
Your product might be great. But if your content feels like old-school marketing — it’s not going to land.
Why? Because traditional marketing is dead.
Listing product features. Dropping polished promo videos. Shouting about benefits.
🚫 People tune out.
Because nobody opens Instagram or TikTok thinking: “I hope I get sold something today.”
They come online to feel something. To laugh. To relate. To join a story.
The more you push your product, the more they pull away.
You’ve done it too — hit “Skip Ad” before the brand even loaded. Right?
So how do you actually sell today?
👉 You stop selling.
👉 You start connecting.
Here’s the playbook:
1. Make content that doesn’t feel like an ad
If you want to sell the solution, first show you understand the problem.
Not:
“Look what we made.”
Instead:
“Here’s how this helps you.”
The framework:
Pinpoint the pain point
Create content that solves it
Position your product as part of that solution
Nobody cares about features. They care about outcomes.
Examples:
Notice — it’s not about the product. It’s about the story.
Formula = Story first. Product second.
🔥 Real examples:
“Day 72 learning Japanese so I can talk to my girlfriend’s parents” — Duolingo
“I taught myself to code while working night shifts as a nurse” — Codecademy
“I lost 75 pounds and ran my first marathon yesterday” — MyFitnessPal
That’s content that feels like life — not an ad.
2. Document > Promote
Stop curating. Start documenting.
People don’t want perfection. They want to see the process, the struggles, the messy middle.
Show them:
Your failures and pivots
Your team and workspace
The “why” behind what you’re building
The first version of your product
Because effort = trust. When people see the grind, they buy into the outcome.
Examples:
TheKindCookie: Built a bakery by sharing every raw step.
Brandon: Brings his audience into the chaos of building online.
Zhysin: Documents the journey of running a small business.
Transparency builds connection. Connection builds sales.
3. Build real connection points
Once you’re documenting and creating authentic content — go one step further.
Give people something worth talking about.
The growth playbook:
Tease launches and build anticipation
Make the unboxing/experience unforgettable
Drop seasonal or limited editions to create urgency
This works best when trust is already earned. That’s when your product feels like an event.
Examples:
Crumbl Cookies: New flavors every week → people post their reactions.
TheKindCookie: Fans follow her journey, then rush to try her next drop.
Trikko: Clothing drops monthly → sellouts every time.
These aren’t ads. They’re emotional experiences people want to share.
Final Takeaway
If you want your content to sell without being salesy — stop trying harder to sell.
👉 Try harder to connect.
Talk soon,
Ritik
